ServiceOntario’s Service Principles

Our job is to make things easier for you

We believe the residents and businesses of Ontario have the right to:

  • Fair and unbiased service
  • A clear explanation of our decisions
  • The review of any decision, and
  • Security of private information

ServiceOntario is the only place you need to remember for your personal and business government needs. When we provide a service to you, we are guided by our four key principles:

CARING, considerate service is why we are here.
making it easier starts with our knowledgeable customer service agents, who are trained to provide the assistance you need with caring, fairness and respect. That’s what you deserve and that’s what we deliver.

We are always ACCOUNTABLE to you.
We respect your right to privacy and value the trust you place in us. We are proud to bring you high-quality, cost-effective services that provide real value for Ontarians.

We respect your time and are RESPONSIVE to your needs.
Today and in the future, we are committed to responding to your needs through our customer service agents, our kiosks or our website. We know that your time is valuable, so we work hard to serve you as quickly as possible.

You can count on us for RELIABLE information.
We focus on making sure the information we provide you is accurate, up-to-date and relevant. You can count on us to listen carefully to your needs and questions, and guide you through the process of getting the services you require.

Help us serve you better

We welcome your feedback. Let us know how we can improve your experience. If you have a compliment, complaint or suggestion, please contact the Customer Experience Office.

How may we help you?

We strive to deliver services that are ACCESSIBLE and consider the needs of our clients. Our services are easy to access and use. They support participation for persons with disabilities, considering their needs and expectations of equity, dignity, integration and independence. For more details on accessible customer service:

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