Information about upcoming trade missions and exhibitions, incoming buyers missions, exporter education seminars and workshops for Ontario businesses looking to export outside Canada.
Sector: Multi-sector
Market Region: United States and Canada
Date: October 17, 2024 (14:00-15:00, EST)
The Government of Ontario is hosting a webinar with keynote speaker Charles Plant. The current conversation on innovation normally focuses on product development and taking those products to the market. Seldom discussed is the other side of innovation, the customer’s side. Customers must change their behavior to purchase an innovative new product and we all know how hard it is to get people to change their behavior. Introducing a successful new product to a market (and all markets are different) requires an understanding of how customers look at opportunities to innovate, what triggers them to buy, how they evaluate barriers and how they look at competitive options. This is an exploration of the customer journey and how a company can drive better product market fit through understanding that journey.
Charles Plant is a serial entrepreneur, innovation economist, and fractional CFO. As founder of The Narwhal Project, he works with technology startups to help them figure how to raise funding and scale their businesses. He was co-founder and CEO for 15 years of Synamics, a telecommunications software firm. He has been co-founder of four, Board Chair at four and CFO of over 20 emerging technology companies. As an educator, Charles spent seven years on the faculty of York’s Schulich School of Business teaching in the MBA program and has taught innovation and entrepreneurship at the University of Toronto. He has an MBA in marketing, is a CPA/CA and has a PhD in economics.
Note: If you are a member of the Municipal, Provincial or Federal Government, please do not register via this link. Contact the event organizer directly to participate in the event.
Ministry of Economic Development, Job Creation and Trade
Updated: October 22, 2024
Published: June 28, 2024