Calendar of International Trade Programs and Events

Sector: Automotive

Market Region: Asia and Australasia

Date: May 27, 2026 to May 29, 2026

The Government of Ontario is leading an Automotive Export Business Mission to JSAE Yokohama 2026 (May 27-29, 2026). Hosted by the Japan Society of Automotive Engineers (JSAE), the event is the largest automotive technology expo in Japan. JSAE 2026 will be offered both in virtual and in-person formats with 600 exhibitors and 80,000 attendees expected over three days. The show attracts visitors working directly in automotive engineering, as well as senior engineering decision-makers. 

More than 40% of visitors indicate interest in new technologies and suppliers as their main reason for attending the show. Joining the Ontario mission to JSAE (Yokohama) 2026 represents an excellent opportunity for innovative Ontario companies with automotive products, services and technologies that are interested in the Japanese and/or Korean markets. The event provides a unique platform and unrivaled visibility to access potential clients and partners from these two key East Asian markets. 

An optional B2B matchmaking program will be offered to mission members at JSAE. Interested delegates are also invited to join an optional outreach business program in Korea. 

Who should participate? 

Ontario companies, which are interested in Japanese/Korean markets, can showcase their products, services and technologies ranging from parts, materials, battery, software, testing, connectivity, connected car, autonomous driving, and production of electric vehicles and fuel cell vehicles. Please find additional details of JSAE (Yokohama) 2026 on the event webpage (https://expo-info.jsae.or.jp/en/yokohama/).

Ontario Mission Program Options Include: 

Program item 1 - Exhibiting (Yokohama + Online): 

• Cost: $1,500 per company • Turn-key exhibit space within the Ontario pavilion (36 sqm) (May 27-29, 2026) • Company listing (as an exhibitor) on event website • 3 Exhibitor Passes per company • Online exhibiting within the Ontario virtual booth (May - Jun 2026) • Interpretation support at Ontario pavilion • Pre-mission webinar or market briefing • 1:1 export advice and consultation • Company listing on the Ontario “SourceFromOntario” website • Marketing support including company directory • In-market follow-up and support 

Program item 2 - Curated B2B matchmaking program at JSAE in Japan: 

• Cost: $1,500 per company • May 27-29, 2026, at Ontario pavilion, Yokohama, Japan • Market briefing, Tailored B2B meeting program with interpretation support • In-market support by the working team 

Program item 3 - Outreach Program in Seoul, South Korea :

• Cost: $1,500 per company • June 1, 2026, at the Canadian Embassy in Seoul, South Korea • Market briefing • Tailored B2B meeting program with interpretation support • In-market support by the working team 

If you are interested in Program items 2 and 3, we'll send you a separate link for your registration. 

Any questions, please reach out to Stephen.Ip@ontario.ca | 437-339-1529

Register now