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filed May 7, 2007 under Liquor Licence Act, R.S.O. 1990, c. L.19

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ontario regulation 195/07

made under the

liquor licence act

Made: May 2, 2007
Filed: May 7, 2007
Published on e-Laws: May 7, 2007
Printed in The Ontario Gazette: May 26, 2007

Amending Reg. 720 of R.R.O. 1990

(Manufacturers’ Licences)

1. Regulation 720 of the Revised Regulations of Ontario, 1990 is amended by adding the following section:

3.1 (1) A manufacturer licensed to sell spirits, beer or Ontario wine to the Liquor Control Board of Ontario under section 22 of the Act is exempted from section 5 of the Act with respect to the requirement to hold a liquor sales licence and may offer for sale or sell liquor to a person without such a licence if, 

(a) the purpose of the sale is to have the person sample a brand or product of the manufacturer at a government store where the manufacturer is authorized by the Registrar of Alcohol and Gaming to sell liquor in accordance with clause 3 (1) (e) of the Liquor Control Act;

(b) the price at which a sample of the liquor is sold remains proportionately below the retail price of that liquor in government stores; and 

(c) the manufacturer ensures that the sampling is conducted in accordance with the guidelines on sampling set out in the document entitled “Sampling Guidelines for Liquor Manufacturers”, dated April 3, 2007, published by the Registrar of Alcohol and Gaming and available through the Internet website of the Alcohol and Gaming Commission of Ontario.

(2) The document incorporated by reference under clause (1) (c) includes amendments made to the document from time to time after Ontario Regulation 195/07 is made.

2. This Regulation comes into force on the day it is filed.