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O. Reg. 297/15: MANUFACTURERS' LICENCES

filed September 22, 2015 under Liquor Licence Act, R.S.O. 1990, c. L.19

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ontario regulation 297/15

made under the

Liquor Licence Act

Made: September 16, 2015
Filed: September 22, 2015
Published on e-Laws: September 23, 2015
Printed in The Ontario Gazette: October 10, 2015

Amending Reg. 720 of R.R.O. 1990

(MANUFACTURERS’ LICENCES)

1. Subsection 3 (2) of Regulation 720 of the Revised Regulations of Ontario, 1990 is amended by adding “and published on the website of the Alcohol and Gaming Commission of Ontario, as they are amended from time to time” at the end.

2. (1) Clause 3.1 (1) (a) of the Regulation is revoked and the following substituted:

(a) the purpose of the sale is to have the person sample a brand or product of the manufacturer at,

(i) a government store,

(ii) a store where the manufacturer is authorized by the Registrar to sell liquor in accordance with clause 3 (1) (e) of the Liquor Control Act, or

(iii) a store to which an authorization under clause 3 (1) (e.1) of the Liquor Control Act applies;

(2) Clause 3.1 (1) (c) of the Regulation is revoked and the following substituted:

(c) the manufacturer ensures that the sampling is conducted in accordance with the guidelines on sampling set out in the guidelines on sampling and market research issued by the Registrar and published on the website of the Alcohol and Gaming Commission of Ontario, as they are amended from time to time.

(3) Subsection 3.1 (2) of the Regulation is revoked.

3. (1) The definition of “Vintners Quality Alliance wine” (VQA wine) in subsection 3.2 (1) of the Regulation is revoked.

(2) Subsection 3.2 (1) of the Regulation is amended by adding the following definition:

“VQA wine” has the same meaning as “ Vintners Quality Alliance wine” (VQA wine) in section 2 of the Vintners Quality Alliance Act, 1999.

(3) Paragraph 5 of subsection 3.2 (2) of the Regulation is revoked and the following substituted:

5. The manufacturer shall ensure that any sampling that it conducts in conjunction with the sale is conducted in accordance with the guidelines on sampling and market research issued by the Registrar and published on the website of the Alcohol and Gaming Commission of Ontario, as they are amended from time to time.

(4) Subsection 3.2 (3) of the Regulation is revoked.

4. Clause 5 (2) (h) of the Regulation is revoked and the following substituted:

(h) is in compliance with the guidelines related to advertising issued by the Registrar and published on the website of the Alcohol and Gaming Commission of Ontario, as they are amended from time to time.

5. The following provisions of section 9.1 of the Regulation are amended by adding “a store to which an authorization under clause 3 (1) (e) or (e.1) of the Liquor Control Act applies” after “a government store” wherever that expression appears:

1. Subsection (2).

2. Clause (3) (c), in the portion before subclause (i).

6. Subsection 12 (3) of the Regulation is revoked and the following substituted:

(3) A holder of a manufacturer’s licence shall not provide liquor under subsection (2) except from a store operated by the holder to which an authorization under clause 3 (1) (e) of the Liquor Control Act applies.

Commencement

7. This Regulation comes into force on the day it is filed.