Apply to use the Foodland Ontario logo 

Find out how local farmers, producers, farmers’ markets, on-farm markets and agri-tourism businesses can take advantage of Foodland Ontario’s logo to market their grown and made in Ontario products.

Benefits of using the Foodland Ontario logo

Benefits for producers include:

• Stand out over imported products by seamlessly connecting consumers with authentic Ontario food products, encouraging consumers to choose Ontario first.
• Make it easier to identify locally grown, raised and made goods, appealing to consumers looking to support local farmers.
• Complimentary point-of-sale materials to help highlight and identify Ontario food products.
• Featuring the Foodland Ontario logo on your products, website or social media, can allow producers to access new markets and distribution channels that prioritize locally sourced goods.
• Local retailers may prioritize stocking products with local food logos, leading to increased shelf space and visibility.
• Boosting visibility on social media by participating in Foodland Ontario’s stories featuring your business.
• Using the Foodland Ontario logo demonstrates a commitment to the community, fostering loyalty among local consumers.

Eligibility

Eligible growers and producers are those that locally grow, raise and made Ontario food products, and sell them on their farm or at farmers’ markets directly to consumers, at grocery retailers or food service operators.

Their products must meet the approved definitions of Ontario food products.

Food processors transform or manufactures raw agricultural products, such as fruits, vegetables, grains, meats, and dairy products into value-added food and non-alcoholic beverage products.

Benefits of using the Foodland Ontario logo

Benefits for food processors include:

• Stand out over imported products by seamlessly connecting consumers with authentic Ontario food products, encouraging consumers to choose Ontario first.
• Connecting with retailers and distributors increasingly seeking local products to meet consumer demands.
• Leveraging the logo on social media platforms enhances engagement with consumers interested in purchasing local food products, driving brand visibility and loyalty.
• Boosting visibility on social media by participating in Foodland Ontario’s stories featuring your business.
• Using the Foodland Ontario logo demonstrates a commitment to the community, fostering loyalty among local consumers.

Eligibility

Eligible food processors are those that made processed food and non-alcoholic beverage products primarily using local ingredients sourced from Ontario. Processors must ensure that any primary ingredient used in their products meets the approved definition of Ontario processed food products.

Discover how grocery stores and other retailers can leverage Foodland Ontario’s logo to promote Ontario food products to consumers.

Did you know that 80% of Ontarians are looking to buy locally grown, raised and made products over imported ones? Help them make informed purchasing decisions and promote all the good things Ontario has to offer.

Benefits of using the Foodland Ontario logo

Benefits for retailers include:

• Cultivating a loyal customer base that values supporting the community.
• Complimentary point-of-sale materials to help highlight Ontario food products.
• Simplifying the identification of local products through in- store and flyers.
• Enhancing marketing campaigns by showcasing local products, thereby attracting more customers and increasing sales.
• Creating an engaging shopping experience by educating customers about the advantages of choosing local products.

Eligibility

Eligible retailers are those that sell Ontario food products in store and online and must meet the approved definitions of Ontario food products, including products sourced from vendors.

Retailer awards

We partner with grower groups to deliver an annual retail awards program encouraging retailers to showcase fresh Ontario produce in their stores using prominent displays and creative promotions.

It recognizes grocery retailers’ efforts to raise consumer awareness about the diversity of foods locally grown and harvested in the province of Ontario.

Learn more about the program

Browse last year's winners

Ontario businesses and their customers are becoming increasingly conscious of the source of the products they purchase. Many Ontarians have a strong sentiment to shop locally and support local businesses, such as restaurants, in their community. 

Find out how your food service business can use the Foodland Ontario logo to support other local businesses in the community, while helping to improve your marketing and promotional activities.

Benefits of using the Foodland Ontario logo

Benefits for food service operators include:

• Highlight Ontario products on sell-sheets, so customers easily understand what products are local when making purchasing decisions.
• Showcase local food ingredients on menus, seasonal promotions or marketing materials that are only available for short periods to excite customers year-round.
• Buying Ontario food helps the local economy. Buying directly from local suppliers brings several mutual benefits, such as cross-recommending customers to drive additional business for each other.
• Complimentary point-of-sale materials to help highlight Ontario food products.

Eligibility

Eligible food service operators are those that sell Ontario food products to their customers, such as on a sell sheet or on a menu. Each product must meet the approved definitions of Ontario food products, including products sourced from vendors.

The government aims to promote best practices that result in the Ontario public sector and broader public sector’s increased use of local food.

For many Ontarians, seeing local food on menus can have a positive effect on their perception of the quality of food being offered at an institution. Your institution can leverage the Foodland Ontario logo to increase purchases of Ontario food and help to create jobs in local communities and promote economic growth.

Benefits of using the Foodland Ontario logo

Benefits for broader public sector institutions include:

• Showcase local food ingredients on menus to customers or on marketing materials to demonstrate how your institution is supporting Ontario businesses that supply local food.
• Foodland Ontario’s set of Ontario food definitions help to set a clear definition for local food which can help your institution to conduct a food origin audit, determine a baseline measure for local food purchases, set targets or goals for local food procurement, and track and report on food purchases over time.
• Supports values-based procurement as a tool to make positive impacts for your institutional customers, the organization and the broader society. By promoting that your supporting local businesses in the community, your institution can significantly strengthen it’s brand image.
• Complimentary point-of-sale materials to help highlight Ontario food products.

Eligibility

Eligible Broader public sector institutions (for example, hospital, care homes, colleges, schools, universities) are those that procure and then make available Ontario food products to their customers on institutional menus as well as to conduct other educational, training, policy or marketing activities. Each product must meet the approved definitions of Ontario food products, including products sourced from vendors.