E-Business toolkit

The Toolkit

With the E-Business toolkit as a guide, you can:

• learn about e-business and all the new trends
• identify the right e-business solutions for your business
• get started with first steps
• apply advanced e-business techniques

Introduction

• How you can profit from e-business

Extending your reach

• Creating a dynamic web presence
• Increasing traffic to your website through search engine optimization techniques
• Integrating mobile with your marketing strategy
• Social media for small business
• Blogs for small business

Increasing your sales

• E-commerce: purchasing and selling online
• E-exporting
• Internet auctions and virtual malls
• Customer relationship management
• Successful online display advertising

Reducing your costs

• Cloud computing
• Open-source software
• Integrating back office systems with e-commerce
• How business can use internet technology for voice communications

Informing your decisions

• Benefiting from accessible e-business practices
• The legal and privacy issues of doing e-business
• Online sources of e-business information