Third-party advertising
General information
There are rules for third-party advertising in Ontario’s municipal council and school board elections.
A third-party advertisement is an ad that supports, promotes or opposes a candidate or a “yes” or “no” answer to a question on the ballot.
The meaning of “third-party” in this context means a person or entity who is not a candidate. Eligible individuals, corporations and trade unions can register to be third-party advertisers. Third-party advertising is separate from any candidate’s campaign and must be done independently from a candidate.
Third-party advertisers who want to spend money on advertisements during the election must register with the municipal clerk and must file a financial statement.
For more information about third-party advertising rules, including eligibility, spending limits and enforcement, see the Third-party advertisers’ guide.