Ask the right questions

  • Can I see and hold the item out of its packaging?
  • Does the product come with all the certificates for safety and authenticity?
  • Why is the product so much cheaper here?

Be aware of where you buy

If you only deal with reputable businesses and merchants, your chances of unknowingly buying a counterfeit item are low.

If you’re buying from a private seller or a business you don’t know about:

Learn about shopping online safely

Be cautious of brand name products sold as new at fairs, street festivals or flea markets. Avoid buying high-end designer goods from promotional events unless the event is hosted directly by the product manufacturer.

Prices below market value

While you shop around, research the price of the item you want at different stores. A deal that is too good to be true, almost always is.

If a vendor offers a “cash only deal” to avoid paying sales tax, it may be a sign of a counterfeit operation.

Quality of a counterfeit item

Even if the item looks genuine on the surface, a close look at the details will tell you if the item is of a low quality. Make sure to check:

What to do if you buy a counterfeit

If you suspect an item you bought is fake, your first step is to let the store or vendor know about it. A reputable seller will take action to resolve the issue with you and with their supplier.

If you can’t contact the vendor, contact the Royal Canadian Mounted Police (RCMP) with the details of your purchase.

The RCMP is a useful resource for rules about counterfeit products. Their website has tips and information about the most current and popular frauds across Canada.

Updated: August 25, 2021
Published: March 14, 2014