About the consultation

Our goal is to make it easier for visitors to choose Ontario and enjoy the best of what our province has to offer. Until February 28, 2019, we’re engaging visitors, students and the tourism industry to build a strategy that will help us maximize the economic impact of Ontario’s $34 billion tourism industry and unlock its limitless potential.

Your feedback will help to shape the following focus areas:

  • embrace a visitor-first approach
  • improve the business climate
  • improve sector alignment
  • provincial interests and role in tourism
  • support business and community development

Learn more about each focus area in our discussion guide